Addressing national priorities
SUPPORTING BRAVEHEARTS
Power Salute is designed for defence personnel and their families. It provides customised banking services such as enhanced coverage, long-term investment planning and banking privileges post-retirement, among others.
ENCOURAGING ENTREPRENEURSHIP
We delivered a million micro loans (average ticket size of `18,000) to women through our micro-lending programme on a joint-lending model. The loans were given for various purposes such as entrepreneurship and children’s education. Besides, we are financing Lakmé Salon franchisees (75% of the Lakmé franchisees are women entrepreneurs).
RAISING SAFE BANKING AWARENESS
We launched #MuhPeTaala, a campaign to promote safe banking in association with Mumbai Police during the International Fraud Awareness week. The campaign created awareness to prevent cyber banking crimes, especially through fraudulent calls phishing for information such as ATM pins, CVVs and OTPs, among others
CONVENIENCE FOR ALL
- We launched the Axis ‘Republic’ Salary Account to cater exclusively to Public Sector Undertakings (PSUs) and government sector employees. It offers higher returns on deposits of over `50,000 and many other benefits.
- Our Kisan credit cards provide farmers round-the-clock availability of funds. Over 2+ lakh farmers have so far benefitted (withdrawal limit of up to `1 lakh per day).
- We introduced Aadhaar-enabled banking for pensioners, as key banking partner of the Government in the Direct Benefit Transfer process of pension payments. Now, pensioners can get in touch with our business correspondents and receive their pension without travelling to bank branches.
NURTURING START-UPS
- Our Innovation Lab (Thought Factory) has so far mentored six start-ups in their evolution. We are shortlisting start-ups for the second cohort of the Accelerator and building an API Sandbox environment for a quick plug-n-play, enabling faster product test/adoption.
- We started Axis Start-up Social to provide a platform for start-ups to network and share knowledge. This initiative underlines our commitment towards providing multiple opportunities for start-ups.
ENABLING AFFORDABLE HOUSING
- We provide home loans to customers in the low-income segment through our special Asha Home Loans. We offer loans of up to 85% of property market value, along with floating and fixed interest options; 31,000+ customers gained access to their homes through this product
- In the affordable housing segment, we are attracting more customers through our home loan offering (Shubh Aarambh). Maximum loan amount of up to `30 lakh can be availed under the scheme. Part pre-payments are also allowed with complete flexibility. Up to 12 EMIs can be waived off at no extra cost in case of on-time payment and there are many other added benefits to make the experience of home ownership a memorable one.
PARTNERING NATION-BUILDING
- We are one of the leading banks in the Electronic Toll Collection Project proposed by National Highways Authority of India (NHAI) and guided by National Payments Corporation of India (NPCI). Total automation of toll collection across the country is expected to reduce average waiting time at toll plazas by 10 minutes.
EMPOWERING AGRARIAN SECTOR
- Advancing dairy industry: India’s diary industry is
slated to reach `9.4 trillion by 2020 (Source: Edelweiss
Securities Report). Yet the industry is primarily based on
a ‘cash-and-carry’ model. At Axis Bank, we provided the
industry a customised dual-pronged solution for its digital
transformation.
- Payment solutions for procurements: Designed a gateway to simplify and accelerate payments computation in dairies, reducing working capital cycle.
- Collection solutions for deliveries: Developed an app to enable distributors and retailers to concurrently order milk and make payments.
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Digitising mandis: We are helping develop e-National
Agriculture Market (eNAM), a pan-India electronic trading
portal to digitally connect mandis by offering end-to-end
transaction solutions that provide:
- Integrated ordering platform: Offers real-time information on funds and order fulfilment.
- Simplified funds collection: Leverages branch network and Cash Deposit Machines (CDMs) to collect funds from buyers.
DRIVING RENEWABLE ENERGY
WE ARE COLLABORATING WITH FERYR ENERGY TO OFFER TERM LOANS FOR ROOFTOP INSTALLATION OF SOLAR POWER PROJECTS IN TELANGANA AND ANDHRA PRADESH. THE LOANS ARE MEANT FOR INDUSTRIAL AND COMMERCIAL PURPOSES AND ARE PROVIDED TO MICRO- SMALL AND MEDIUM ENTERPRISES (MSMEs) AND SELF-EMPLOYED INDIVIDUALS TO ENCOURAGE GRASSROOTS ENTREPRENEURSHIP AND USHER IN REAL IMPACT.
