Purpose beyond profit
LIVELIHOOD PROMOTION
INCREASED EMPLOYABILITY THROUGH SKILLING
The skilling programme imparts knowledge in trades such as hospitality, retail, nursing, beautician, tailoring, electrical and so on in conjunction with basic English and life skills with linkages for employment and entrepreneurship. It focusses on skilling the able and disabled youth.
NUMBER OF PROJECTS
18
NUMBER OF STATES
21
NUMBER OF VILLAGES
10,293
ENHANCING RURAL LIVELIHOOD
The Rural Livelihood programme focusses on activities such as:
- Natural Resource Management resulting in improved access to water and enhanced soil productivity
- Farm-Based Activities resulting in increase in income and food security through enhanced agricultural productivity
- Non-Farm-Based Activities such as dairy, goatery, piggery, poultry and so on, resulting in additional income and risk mitigation
- Collectives, which includes formation of Self-Help Groups (SHGs), producer groups and so on, resulting in a platform for cohesiveness, stronger voice and camaraderie
NUMBER OF BENEFICIARIES
1 MILLION+
IMPROVED FARMER RETURNS
One of the key outcomes of the Rural Livelihood programme is higher returns for farmers. A higher return, along with conducive ecosystem that includes access to finance and markets, ensures long-term sustainability.
EMPOWERING LIVELIHOODS
Under our overarching theme of ‘Sustainable Livelihoods’, Axis Bank Foundation’s current programmes are aimed towards strengthening and increasing farm productivity, improving natural resource management, providing alternate income-generating options and increasing employability and entrepreneurial skills. Through our various initiatives across 21 states and 178 districts, Axis Bank Foundation has helped impact and improve a million livelihoods.
LIVELIHOOD PROMOTION
CONVENIENCE FOR ALL
- ABF in partnership with Self Reliant Initiatives through Joint Action (SRIJAN) tapped livelihood potential in Bali block - one of the most backward regions of Rajasthan - though collection and processing of custard apples. To realise the potential, a Farmer Producer Organisation (FPO), Ghummar Mahila Samiti, was formed and a value chain around the commodity was developed. Currently, over 1,000 women participate in this programme. A net income enhancement of `12,500 for each participant has been witnessed through the custard apple value chain.
- ABF and Youth4Jobs (Y4J) partnership is committed to train 8,000 physically challenged individuals across multiple states. Kavitha (28) from Warangal, Telangana is the sole bread-earner of her family. She enrolled herself for the training programme and post completion, was able to secure a job in the insurance sector, earning `10,000 per month. She is now catering to her family’s daily expenses and repaying a loan her family borrowed from a local moneylender to build their house.
PROMOTING GREEN DEVELOPMENT
We have actively funded projects in the realms of clean technology, renewable energy, energy-efficient products and sustainable infrastructure. Besides, we have 3MW total installed capacity of solar energy for our operations.
BIO-DEGRADABLE CARD
We launched a bio-degradable card offering customers a unique way to contribute towards eco-friendly payment solutions. These are recyclable cards that do not release carbon, methane or other harmful pollutants. Available on select gift card products and acceptable at all domestic merchant outlets and online portals, these serve as an electronic gifting option.
ENVIRONMENT SUSTAINABILITY MANAGEMENT GROUP (ESMG)
ESMG under Corporate Banking executes sustainable lending policy. Through this, we aim to integrate environmental and social due diligence into the internal risk management framework and remain committed to support sustainable sectors that combat climatic changes.
`3,492 CRORES CREDIT OUTSTANDING FOR SUSTAINABLE SECTORS LIKE RENEWABLE ENERGY, WASTE PROCESSING AND MASS RAPID TRANSPORT
INCREASING FINANCIAL LITERACY
CELEBRATING DIGITAL FINANCIAL LITERACY WEEK
We continue our ‘Digi-Prayas’ initiative to impart financial literacy to 80,000 people across India. It will help residents in 24 selected villages to be financially literate, digitally aware and proactively adopt various modes of digital banking such as mobile and UPI-based banking, among others. We are setting up digital banking ecosystems in these villages to encourage the use of technology-based banking activities.
VILLAGE SOCIAL TRANSFORMATION MISSION
ABF joined hands with the Government of Maharashtra to transform adverse conditions in 1,000 villages plagued by drought, low human development index and other social challenges. ABF will help in transforming them into ‘model villages’ and will implement its flagship financial inclusion and financial literacy programmes to introduce banking in these villages.
CONTRIBUTION TO SUSTAINABLE DEVELOPMENT GOALS
The outcomes of ABF programmes are contributing to some of the Sustainable Development Goals (SDGs) set by United Nations in 2015. The goals are:
