revisiting
2017-18

retail
banking

  • Savings bank deposits grew by 18% y-o-y and stood at `148,202 crores
  • Launched dedicated inward remittance rates for NRI customers on wire transfers, simplifying banking; we also launched the new digital remittance platform - remitmoney.com - to enhance customer convenience
  • Tied up with the Indian Health Organisation (IHO) for discounted health services for family members of NRI customers
  • Launched ‘Experience Axis campaign’, converging all offerings across shopping, dining and travel
  • Mortgage loans crossed the `1 lakh crores mark during 2017-18 and stood at `100,012 crores
  • Launched Shubh Aarambh Home Loans that allow four EMIs to be waived off every four years for home loans of up to `30 lakh - to fortify our footprint in the affordable housing segment
  • Launched Axis ASAP (savings account that can be instantly opened online with just PAN and Aadhaar details) - offers industry-first feature where savings balances over `10,000 are automatically treated as fixed deposit and customers earn 6.75% interest
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TECHNOLOGY AND DIGITAL BANKING

  • Built a strong technology platform and developer-friendly APIs that allow partners/start-ups to plug-and-play Axis UPI on their mobile applications; the platform is available to Google Tez, Uber, Samsung Pay, LIC, IRCTC and Big Bazaar
  • Onboarded over 11.5 million UPI IDs of which 64% were non-Axis Bank customers, which led to the Bank’s share of 17% in UPI transactions
  • Launched Axis Aha! Chatbot on the website, a conversational assistant powered by Artificial Intelligence
  • 20,000 biometric readers deployed to leverage electronic Know Your Customer (e-KYC) for account opening and other Aadhaar-based services

INTERNATIONAL BANKING

  • Opened International Finance branch, an offshore banking unit at International Financial Service Centre (IFSC), Gujarat International Finance Tec-City (GIFT City), Gandhinagar
  • Opened representative office in Sharjah, UAE

LAUNCHED ‘EXPERIENCE AXIS’, CAMPAIGN CONVERGING ALL OFFERINGS ACROSS SHOPPING, DINING AND TRAVEL

CORPORATE
BANKING

  • Lending focus continues to remain on better rated corporates and ~86% of new sanctions in the corporate book were to companies rated ‘A’ and above
  • Currently, 77% of outstanding standard corporate loans are to companies rated ‘A’ and above
  • Launched instant international payment services using Ripple’s enterprise blockchain technology solution
  • Continued to remain a dominant player in the Debt Capital Market segment by arranging `184,104 crores of bonds and debentures for various PSUs and corporates in 2017-18

PAYMENTS
 

  • Substantial increase in credit card spends by 54% to `44,328 crores in 2017-18 from `28,740 crores last year
  • Axis Bank and Kochi Metro joined hands to launch India’s first single-wallet contactless, open-loop metro card, enabling cashless commuting along with an enhanced shopping experience
  • Our merchant acquiring business continues to be among India’s largest, with over 5.02 lakh base of installed terminals, of which 2.26 lakh terminals are enabled for accepting contactless payments

CAPITAL RAISE AND BUSINESS ACQUISITION

  • Raised `8,680 crores of capital from a consortium of investors (Bain Capital, Life Insurance Corporation of India and other marquee investors). Also allotted 4.54 crores share warrants exercisable within a period of 18 months, which upon conversion into shares will add `2,563 crores to the CET-1 capital of the Bank
  • Acquired FreeCharge, one of the leading payment fintechs in India in October 2017, through acquisition of two legal entities - Accelyst Solutions Private Limited and FreeCharge Payment Technologies Private Limited

RAISED `8,680 CRORES FROM A CONSORTIUM OF INVESTORS (BAIN CAPITAL, LIFE INSURANCE CORPORATION OF INDIA AND OTHER MARQUEE INVESTORS)

CORPORATE SOCIAL
RESPONSIBILITY (CSR) & PEOPLE

  • Spent `133.77 crores towards various CSR initiatives in 2017-18
  • Under our overarching theme of ‘Sustainable Livelihoods’, Axis Bank Foundation’s (ABF) current programmes are aimed towards strengthening and increasing farm productivity, improving natural resource management, providing alternate income-generating options and increasing employability and entrepreneurial skills
  • Axis Dil Se is aimed at transforming over 100 village schools in Leh and Kargil districts by creating physical and educational infrastructure. This initiative is aligned with the Government of India’s Border Area Development Programme (BADP)
  • Solarised Axis House, Noida, reducing carbon emissions by 12.70 lakh kg annually
  • Pledged support towards the Government of Maharashtra’s ‘Village Social Transformation Mission’ aiming to address adverse conditions in 1,000 villages plagued by drought, low human development index and various other social challenges to transform them into ‘model villages’
  • During the year, over 24,600 employees underwent a two-day behavioural training programme customised to their grade and their role challenges

4TH

LARGEST CREDIT CARD
ISSUER IN INDIA

7%

MARKET SHARE IN DEBIT CARDS BASED ON SPENDS AT POS TERMINALS

THROUGH VARIOUS INITIATIVES ACROSS 21 STATES AND 178 DISTRICTS, ABF HAS HELPED IMPACT AND IMPROVE A MILLION LIVELIHOODS